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Umida Group Innovative Beverage Challengers Bringing beverages to life through expert blending, innovation, world class branding and global sales & marketing - all underpinned with an unwavering commitment to quality. Welcome to Umida Group Umida, meaning 'beverage' in latin. Umida Group comprises of four companies which operate within the beverage industry - Umida Brands, Umida Partners, Umida Ventures and Brands For Fans. Through our team of experts we produce, brand, market and sell a vast range of beverages including spirits, wines, ciders, mulled wines, pre-mixed drinks and tonics.